Boomtown Advertising wins more awards

Last week, Boomtown walked away with a gold international EPICA award and four Assegais for its World's First Stethoscope Radio Ad for Africa Health Placements.

The gold EPICA was awarded in the B2B direct mail category and Boomtown was one of only three South African agencies to be recognised. At the Assegais, the agency was recognised in the alternative media category (leader award) and won a bronze in the 3D direct mail category, silver for creative solutions (craft) and the cream of the crop, gold for public sector service.

Boomtown Creative Director, Andrew MacKenzie, said “The gold for public sector service is particularly gratifying as this is why the campaign was developed in the first place, to make a difference in the public sector.”

The World’s First Stethoscope Radio Ad direct mail works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip. 

In addition to the Assegais and EPICA, Boomtown's innovative branding and communication solutions for Nelson Mandela Metropolitan University (NMMU) won its client recognition at the Marketing, Advancement and Communication in Education (MACE) Excellence Awards.